Bormio, Sestriere, Bardonecchia and Courmayeur. These are the four “queens”, winners of the 2013/2014 Winter Holiday contest. After the Christmas holidays but still with many weeks to come to spend in the snow, this is the trend for Holiday homes. Holidays on the skis of course. Or holidays at high altitude, to enjoy low temperatures and the rather crispy air. And it is in these very popular places (located in Lombardy, Piedmont and Aosta Valley) that the higher growth rate is registered – either demand and supply – compared to last year winter holidays. The demand has even increased by 15% over the past twelve months. But this is an ongoing trend detected also in other winter resorts, in different provinces and even different regions. Good results have been registered also in Limone Piemonte (located in the province of Cuneo) as well as Aosta, Valtournenche, Livigno, Cervinia, Torgnon, to the far Pescasseroli, in the Abruzzo region. As far as distribution, the total demand on the first weeks of the winter season has mainly involved the Aosta Valley (20%) followed by Lombardy (in second place with 18%) and Trentino-Alto Adige (11%). Prices vary significantly according to the season and to the chosen tourist area, albeit to a lesser extent than hotels: price for 4-person accommodation is from 40 Euro in Aprica – minimum price per night – to 450 Euro in Courmayeur and Sestriere – maximum price per night. As expected, prices have suddenly risen over the Holidays (between Christmas and New Year’s Eve): price per week has risen up to 75% compare to other period of time with less demand.
Figures have been collected by a website specialized in the field (Casavacanza.it) that has conducted a survey before the ongoing winter season. “The Italian Alps are not afraid of competition – says Francesco Lorenzani, manager of Casavacanze.it – and they represent the most common destination for those who chooses a holiday home in Italy for the cold months. A sport winter season that, thanks to the offers of the many ski resorts, has attracted skiers from the first week of the ski season, even if the third week of December, the Christmas week, has seen a boom in reservations representing more than 50% of the reservations for the entire month”. Well, that was the green light for the season to start, a season that – as mentioned – relies now on ski weeks. A real enjoyment for skis and snow lovers, as ski weeks guarantee high season conditions and facilities with less tourists and skiers and the use of slopes and related services more relaxing.
Going over the prices, then, it turns out that there are prices to suit all budgets. The cheapest ones, with no doubt, are concentrated in the Aosta Valley: only 50 Euro for one night (in Breuil-Cervinia, but also in the regional capital). Same minimum price in Limone Piemonte, while in Castione della Presolana, Lombardy, the price is a little bit higher: 55 Euro. More expensive prices in Bormio (90 Euro minimum per night), but also in Sestriere and La Thuile. The highest prices per night are registered in the more trendy locations: the already mentioned Sestriere and Courmayeur (450 Euro) and Bormio (330 Euro per night) and Bardonecchia (260 Euro). For all budgets and for all skiers. Wishing to have the snow, the only protagonist, lasting the entire season.